Rev Ops Org of the Week: Amplitude

26 people in Rev Ops supporting a combined 225 people across Sales & Support puts Amplitude at a ratio of 1 Rev Ops per ~9 GTM hires.

By any standard, this investment from a pure resource allocation standpoint puts Amplitude ahead of the vast majority of their peers.

When you look deeper at the data, you see a highly intentional strategy in how they have structured and resourced the GTM Strategy & Operations teams - both the diversity of background and the healthy organizational structure in place.

A Few Key Takeaways

We have long discussed the importance of T-Shaped Revenue Operations teams - those bringing the correct blend of skill sets in order to cover the range of gaps needed to be filled by this function.

As you would expect to see, the top layer of the org consists of 3 Leaders with the kind of "mile wide and inch deep" experience needed to manage the layers below.

Specialization Emerging

At the next layer down, we see a total of 4 Directors, each with a very specific background and focus.

The biggest mistake we see is when companies pair T-Shaped Leaders with an equally broad set of experience at the Director level.

However, Amplitude has installed highly specialized, narrowly focused Directors to enable the emergence of similarly specialized teams beneath.

And that's exactly what we see unfold across the 9 Managers and 9 ICs.